Global & International Business Contexts Essay Example | Topics and Well Written Essays - 2250 words - 2

Global & International Business Contexts - Essay Exampleetailers of the world, one laughingstock find that the company has much than 2,300 super grocery stores & convenience stores and has employee strength of 326,000 people. Tescos main barter is located in Great Britain, where it is the largest private sector business house in United kingdom and also has the largest food retail business, has more about 1,900 stores (Tesco, n.d.).In continental part of Europe, Tesco have businesses in Czech Republic, Hungary, Poland, the Republic of Ireland, Slovakia, and Turkey. In Asia, this company has business in Japan, Malaysia, South Korea, Taiwan, and Thailand. It also has financial services known as Tesco Financial Services that have 4.6 million customers which is roughly divided into credit menu holders and car insurance policy holders. It also has 100-unit Tesco Express chain, due to which the company is ranked as the largest seller of gasoline in United Kingdom. It also has sensitiv e urban stores known as Tesco Metro and hypermarkets known as Tesco Extra. It is now expanding its business with a TV channel and a retail based reading institution.The SWOT and PESTAL analysis show that Tesco currently has the resourcing capabilities to introduce the baby wear segment in the market and able to implement a market developing strategy built on the success of its stores in the country. Tesco targets the high-end marketing segment with the differentiation strategy. It opts for introducing a segment of baby wear in Sweden, although in that respect numerous stores operating in Sweden.The current report, using PESTLE and SWOT analysis, will analyze Tescos situation in market and that will be a valuable information for the management team to opt for the correct and definite strategies mainly in corporate level and international level which relates to introduce spring baby wear for infants & toddlers in Northern Europe i.e. Sweden. This report shows that how Tesco tend to diversify market and will also handle its own corporate portfolio.Tesco can